What is The Business Model Canvas (BMC)?

The Business Model Canvas (BMC) is a strategic management tool and lean startup template that helps businesses to develop or document their business models. It is a visual chart with elements describing a firm's value proposition, infrastructure, customers, and finances. The BMC enables businesses to understand their value proposition, identify their target customers, establish key partnerships, determine their cost structure, and generate revenue streams. By breaking down a business into its key components, the BMC helps entrepreneurs and managers to test their assumptions, identify strengths and weaknesses, and develop a more effective business model.

Tips for using the Business Canvas Template

The Business Canvas is a strategic management and lean startup template that is used to develop new or document existing business models. It provides a framework for identifying key elements of a business model and how they fit together to create value for the customer. The original business canvas has a slightly different layout but since it closely resembles a kanban board a board view is a good place to represent the BMC.

What are the MBC Lists?

The Business Canvas template consists of the following lists:


This list includes all the partners that are involved in the business. It can include suppliers, distributors, or any other third-party that contributes to the success of the business.


This list includes all the resources that are required for the business to operate. This can include physical resources such as equipment and facilities, as well as intangible resources such as intellectual property and human resources.


This list includes all the activities that are required to deliver the product or service to the customer. This can include research and development, manufacturing, marketing, sales, and customer service.

Value Proposition

This list includes the unique value proposition that the business offers to the customer. It should clearly articulate the problem that the business solves for the customer, and the benefits that the customer will receive from using the product or service.

Customer Relationships

This list includes the different types of relationships that the business has with its customers. This can include personal assistance, self-service, automated services, and communities.


This list includes the channels that the business uses to communicate with its customers and deliver the product or service. This can include direct sales, online sales, retail stores, and distribution networks. By populating each of these lists with relevant information, you can create a comprehensive overview of your business model and identify areas for improvement or optimization.


The Business Canvas template includes the following features:

List View

The list view provides a simple and straightforward way to view and manage the different elements of the business model.

Kanban View

The Kanban view provides a visual representation of the different stages of each element in the business model, making it easy to track progress and identify bottlenecks.

Custom Fields

You can add custom fields to each card in the template, allowing you to capture additional information or metrics that are specific to your business.

Collaborative Editing

The template can be shared with team members, allowing everyone to contribute and collaborate on the development of the business model.

Integration with Other Tools

The template can be integrated with other tools such as Slack, allowing you to stay up-to-date with changes and collaborate more effectively with team members. By using the Business Canvas template, you can develop a clear and comprehensive understanding of your business model, and make informed decisions that will drive growth and success.